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Job Description

Fundraising Innovation & Digital Specialist

Salary: £39,000 - £45,000 FTE with annual bonus
Location: Hybrid - Home and London office, The Conduit Zone 1 
Full or Part-time (minimum 25 hours per week up to 37.5 hours per week)  

Closing Date: 9 am, 9th Feb 2026, with rolling interviews from w/c 29th Jan (All candidates who apply before the closing date will be seriously considered)

About Flying Cars

Flying Cars Innovation is a human-centred, evidence-based innovation agency working exclusively with for-good organisations. We help charities design, test and launch new fundraising propositions that unlock significant, sustainable income from the public.

Our work focuses mass fundraising engagement, often via individual giving and mass participation channels, with a clear ambition: to help charities create new lines of fundraising income of £1m+, while building long-term innovation capability inside their organisations.

We are proud to have helped create some of the UK’s most exciting recent fundraising propositions, including:

  • St Mungo’s Mini Builds
  • British Heart Foundation’s Strong Woman Challenge

We are a small, highly capable team. We work closely together, support one another deeply, have a lot of fun, and believe the best work happens when smart, curious people collaborate generously.

 Our commitment to inclusion

Inclusion is central to how we work and what we believe innovation should be.

We are a very diverse team, and actively design our methods, tools and training to include different voices, backgrounds and lived experiences. We believe the strongest ideas come from diversity of thought, and we are committed to creating an environment where people feel supported, trusted and able to be themselves.

We welcome applications from people of all backgrounds and identities and are happy to make reasonable adjustments throughout the recruitment process and once in post.

Why this role exists

Flying Cars is growing,  and so is the ambition of the work we do.

This role exists to bring strong, hands-on digital fundraising expertise into our innovation team and use those skills to help create, test and launch entirely new fundraising propositions.

You may currently work in digital fundraising, paid social or acquisition and feel frustrated that you’re mostly optimising existing campaigns, thinking “this could work so much better if we launched a new product instead.”

This role is for someone who wants to move beyond optimisation and into idea creation, proposition design and real-world testing, while still using their digital expertise every day.

You don’t need formal innovation experience, but you do need curiosity, ideas, and a genuine desire to learn how innovation works.

What success looks like

Success in this role looks like being a trusted, collaborative member of a small “crackpot” team of innovators, each with specialist skills, who together deliver new fundraising propositions for some of the UK’s best charity brands.

You’ll feel successful when you are:

  • Generating and shaping strong fundraising ideas
  • Helping turn insight into propositions people genuinely want to engage with
  • Writing clear, persuasive decks that bring ideas to life
  • Confidently delivering workshops and training
  • Speaking directly with audiences to understand what really matters to them
  • Running smoke testing and digital experimentation to validate ideas
  • Bringing your digital expertise into everything we do

You won’t be doing this alone, propositions are developed and delivered collaboratively as a team.

About the role

As our Fundraising Innovation & Digital Specialist, you will play a central role in designing, testing and launching new fundraising propositions capable of generating £1m+ in income through individual giving and mass participation.

This is a hands-on delivery role. There is no delivery team beneath you, you will design, build, test, write and iterate yourself, while being actively supported by a highly capable, collaborative team.

You will learn Flying Cars’ innovation frameworks, then confidently deliver and improve them over time.

This is not a behind-the-scenes role. You will be client-facing, workshop-leading, idea-generating and delivery-focused.

What you’ll do

Fundraising Innovation & Proposition Development

  • Generate and shape new fundraising ideas and propositions with the potential to generate £1m+ in new income
  • Learn, apply and improve Flying Cars’ innovation methods
  • Build compelling, insight-led decks and recommendations
  • Help to test, co-develop and prototype new propositions using qual, quant and smoke testing processes. 
  • Help to teach our clients about new proposition development with a digital lens. 

Digital Delivery & Smoketesting

  • Deliver hands-on smoketesting particularly via Meta/Facebook and other digital avenues (as long as you have confident Meta marketing experience then we can teach you our smoketesting methodology)
  • Run smoke testing programmes to validate new ideas (training provided)
  • Develop digital stimulus, messaging and creative concepts
  • Analyse results and iterate propositions based on evidence
  • Write copy daily:  ads, propositions, decks, landing pages and training materials
  • Help analyse digital tests to give clients evidence of how new ideas are doing in-marketing 

Workshops, Training & Collaboration

  • Co-design and co-facilitate online and in-person workshops
  • Comfortable delivering training or workshops, or excited to develop this skill with support from the team
  • Take part in one-to-one insight sessions with the public
  • Confidently talk clients through digital fundraising trends, trade-offs and opportunities
  • Work closely with colleagues to turn insight into viable, exciting ideas

Internal Development

  • Shape digital elements of our agency, including:
    • Smoke testing and experimentation
    • Digital-first and mass engagement fundraising ideas
    • Use of AI across digital fundraising work
    • Our digital fundraising and innovation training offer
  • Contribute to improving tools, templates, training products and ways of working

What a week might look like

There is no typical week, but if we had one it might include elements such as:

  • Ideating digital acquisition ideas for regular giving with the team
  • Talking a client through realistic RG acquisition numbers and channel choices
  • Speaking directly with a member of the public in a one-to-one insight sessions
  • Sharing insight internally and shaping what matters most
  • Pulling insight and digital stimulus into a client deck
  • Setting up and analysing smoke testing in Facebook
  • Co-delivering a workshop or training session
  • Co-presenting a final recommendation for a potential £5m+ charity proposition
  • Writing some short copy for Meta ads

Must-have experience & qualities

  • Experience working in digital fundraising within a charity
  • Hands-on, operator-level experience running paid social activity in Meta Ads Manager (campaign builds, audiences, budgets, creative testing and reporting)
  • Strong understanding of digital fundraising funnels and acquisition economics (CPA, payback, lifetime value), with experience using upper- and mid-funnel performance signals to guide decisions
  • Experience defining campaign KPIs and media budgets, and using performance data and testing to optimise activity
  • Able to translate performance data and insight into clear narratives and recommendations for non-technical stakeholders
  • An ideas-led thinker who enjoys creating new fundraising propositions, not just optimising existing campaigns
  • Experience launching new fundraising products or propositions, or strong intuition for what works and what doesn’t
  • Confident copywriter, happy writing every day
  • Comfortable delivering training or workshops, or keen to develop this skill
  • Comfortable being client-facing and collaborative, online and in person
  • Curious about innovation and motivated to learn
  • Able to commute to London for team work, workshops and client sessions as needed (around once a week)
  • UK-based with the right to work in the UK

Our view on innovation, insight & AI

We have a clear point of view:

  • We don’t do innovation without insight derived from human experience
    The best ideas come from speaking directly to people, often face-to-face, and understanding their motivations, barriers and emotions.
  • We use AI responsibly to improve quality and speed.
    We use AI across many areas of our work to improve quality. We hold professional licences for multiple specialised, market-leading LLMs and use them thoughtfully to support insight processing, idea development and delivery, never as a replacement for human judgement.

You’ll be encouraged to use AI confidently and responsibly in your everyday work.

 This role is not for you if…

  • You want a purely back-end, channel-only digital role
  • You prefer working quietly behind the scenes rather than collaborating, presenting and facilitating
  • You’re only interested in optimising existing campaigns rather than creating new propositions
  • You’re uncomfortable being client-facing or working directly with audiences
  • You need large teams or rigid structures to deliver your work
  • You’re not curious about learning new methods, tools or ways of working
  • You’re not interested in innovation and new proposition development 
  • You don’t want to work in a fast -paced environment that delivers for some of the best causes in the UK and beyond

What we offer

  • Competitive salary
  • Annual bonus linked to performance and profit
  • 25 days holiday (+ bank holidays)
  • Plus Birthday off 
  • Plus extra day over Xmas 
  • Flexible working patterns
  • Enhanced maternity, paternity and adoption leave
  • Exceptional in-job training in innovation, testing and new tools
  • Meaningful work with brilliant causes
  • A genuinely supportive, collaborative team
  • Flexible working patterns supported
  • Reporting to Senior Innovation Lead (Kirsty)

How to apply

Please email:

  • Your CV and/or your LinkedIn profile letting us know if you are applying for a full-time or part-time position. If part time let us know how many hours you ideally wish to work a week
  • A short, informal video (max 3 minutes), filmed on your phone or laptop, where we can see and hear you introducing yourself and telling us why you’re a great fit for Flying Cars and this role. (Why are we asking for this? This role involves client-facing workshops online, recorded training sessions and client-facing meetings where you need to bring energy, explain things clearly, and build trust quickly. Your video quickly helps us assess communication in a way that’s directly relevant to the job. A quick film on your phone is fine.)
  • Please upload your short video (max 3 minutes) to a file-sharing platform of your choice (e.g., Google Drive, Dropbox, or an unlisted YouTube link). Then just email us the link…no attachments needed! to 📧 jobs@flyingcarsinnovation.com

If you need a reasonable adjustment to the video format, please let us know.

*We’re only able to consider applications that include a video. All videos sent will be deleted once a job offer has been accepted. 

Recruitment timeline

Applications are reviewed on a rolling basis.
We expect to begin interviews week commencing 29 January.

All applications received before the closing date will be fully considered.

Shortlisted candidates will be notified before end of the day Monday 9th February 

Interview process

Our interview process is designed to be practical, fair and representative of the role:

  • First stage: 1-hour Zoom interview, including a short, practical task

  • Second stage: 1-hour in-person interview at The Conduit, London (Zone 1), including a practical task. We’ll share full details of any tasks in advance.